
Here's how I fix it:
Don't take my word for it
Here's what a client had to say
Harry Gadsby 🐧
Founder @ Pengwing.io
Andrii gave us a brutally honest review of our homepage and positioning for Pengwing. In one go he pointed out where our messaging was off for our ICP (PPC freelancers/agencies) and how to tweak it so it actually speaks to what they care about. We implemented his changes across the page and it’s already made a clear difference in how people understand the product and move forward.
Result: ~20% increase in sign-up -> connection rate
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You’re a B2B SaaS with a clear product and revenue ambition
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Paid Media are already running or clearly planned as a growth channel
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You’re missing clarity around pipeline, CAC, or what’s actually driving revenue
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You prefer one accountable partner who cares about business outcomes, not platform-level metrics
Full-funnel paid media partnership for B2B SaaS. From ICP clarity and tracking setup to campaign launch and scaling.
One-time clarity before scaling paid. For SaaS teams already running ads but not seeing clear ROI or pipeline impact.
Included:
Tracking & Attribution Audit
Full check of whether your CRM actually sees the source of revenue — not just "tag is firing."
Account Structure Review
Analysis of campaign overlap, budget leaks, and whether your structure supports learning or kills it.
Creative & Message Resonance
Assessment of whether your ads match funnel stage — Demand Gen vs Lead Gen, cold vs warm.
90-Day Roadmap
Clear, prioritized action plan you can execute yourself, hire a freelancer to implement — or hand off to me in a retainer.
Details on how the Diagnostic works here
End-to-end Paid Media partnership for B2B SaaS — from tracking and strategy to launch and scale.
Included:
Audit & Discovery
Deep dive into your goals, ICP, funnel, and current/previous paid performance.
Full-Funnel Paid Strategy
Built on the 5 Stages of Awareness framework to guide offers, messaging, and targeting.
Google Ads, LinkedIn & Meta Ads Execution
Strategy, setup, and ongoing management across all key B2B ad channels.
Ad Creative & Copywriting
I turn your positioning and assets into clear, high-converting ad angles and copy.
Conversion Tracking & Attribution
GTM (server-side by default), GA4 events, CRM offline conversions setup
Landing Page Guidance
Structure, hierarchy, and message match to ensure ad-to-page alignment.
Performance Dashboard
Real-time view of ad spend, leads, pipeline, and ROI by each channel
Weekly Performance Updates + Strategy Reviews
Auromated Slack async reports + live alignment
Frequently Asked Questions
Everything you need to know before we get started

